Realizing the importance of getting good business reviews.
Your business earned a visit from a client, or prospect. You did everything exceptionally well. Now, this becomes and opportunity to get some positive feedback from that satisfied client. As a local business, you know that online reviews are important. They can make or break your business. The thing is, many people don’t understand why online reviews are so important.
Here are four reasons why it’s so important to get business reviews:
Online reviews help you rank higher in search engine results pages (SERPs). In fact, studies have shown that businesses with more than 50 online reviews rank an average of 4 spots higher in local SERPs than those with fewer than 10 reviews.
Online reviews help build trust and credibility with potential customers. People are far more likely to trust a review if it’s from someone they know or someone who has had a good experience with your company.
Online Reviews can influence buying decisions . A recent study found that 88% of consumers say they trust online opinions as much as personal recommendations .
Negative Reviews Can Hurt Your Business . Unfortunately, not all the feedback you receive will be positive - but don't worry! You can turn negative feedback into an opportunity to improve your customer service and show potential customers that you care about their satisfaction
So if you're not yet collecting customer feedback and testimonials on your website or through review sites like Yelp, Google Business profile or Facebook, now's the time to start! It's a great way to show potential customers that you're trustworthy and have a good product or service.